In some countries, campleaders are also an active part of the promotion of their workcamp. It's because the journalists often come to shoot on the spot and are interested to get interviews from local partners, leaders and also participants. Here you can find useful materials and templates in case you're also involved in promotion of press release into local media.
Tips how to write a press release
TZ template for leaders in Czech
Tips how to write press release from journalist Markéta Kutilová in Czech